Just shows how powerful your business name is when ranking on Google. Claiming your username, be sure to make it short and the same as your business name. If you add an FAQ section to your web pages, with well-optimized and direct answers to common customer questions, you can significantly increase your chance for search visibility. Hence, it is likely that your potential customers will search on Google for a product or service your brand provides.
It will analyze the content on your pages, give you insight into your “Speed Index” score and then make recommendations for how you can boost loading times. In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers. Google now prioritizes the mobile version of your website for indexing and ranking.
Build Topical Authority with a Hub-and-Spoke Content Strategy
Focusing on creating quality content with an engaging writing style, relevant keywords, and fresh material can significantly improve your website’s ranking on Google. Creating high-quality content is crucial to improve Google ranking. Engaging writing style, relevant keywords, and fresh, original content are key factors in achieving top Google ranking.
How to Rank for a Keyword (8 Steps)
Most content will see some level of decay over time in search results if it isn’t updated. Ideas, concepts, products, and information are all constantly evolving, and users’ changing expectations are aligned with that. As long as your site is technically sound enough to be crawled and rendered, quality content continues to be the number one ranking factor. With all that said, here are the fundamental ranking factors that should all be considered for SERP visibility. This is an issue SEO Anomaly for Google and for the SEO industry at large, because SEO pros are often looking way too deeply at the wrong thing and losing focus on what really matters.
According to recent studies, the top 10 pages on Google have, on average, 34 images. If the site takes more than three seconds to load, try reorganizing your images. Large image files can cause your site to load slowly, so only use images under 300 KB, reduce the number on a page, or set images to lazy load by default. They should be in JPG format (unless they have transparent backgrounds — then they should be in PNG format so you can layer them on different backgrounds).
- One of the best ways to attract natural backlinks is by creating compelling and shareable content.
- For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes.
- This guide taught us that increasing your Google ranking in 2025 is easy with our 14 insightful tips.
- We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design.
- Choosing a primary category for your business is another very important part of improving your local SEO and your Google My Business profile overall.
The presence of outbound links to relevant sites with a high Domain Authority will send trust signals to Google. This can improve Google rankings because the search engine considers your website as credible and relevant. So in addition to creating high-quality content that people will want to share, you should also make it easier for people to share your content. This means adding social sharing buttons to your blog posts and other interesting pieces of content. Matthew Woodward, for instance, experienced a drastic increase in rankings for one blog post as a result of social shares.
Fortunately, it’s easy to start asking your current customers for reviews. Google even encourages you to request reviews and makes it easy to quickly send a link to your customers. Google Posts is one of the best ways to engage your audience and capture your customers’ attention from the start. You can share things like blog posts, upcoming events, promotions, and videos. Anything you want your customers to know about your business, you can share in Google Posts. According to Google, businesses that add photos to their profile are more likely to have people click over to their website.