Google My Business is a critical tool for enhancing local business visibility, especially as consumers increasingly rely on online searches to locate nearby services. Understanding your GMB ranking is key to improving visibility and attracting more customers. This article will guide you through the best tools and methods to monitor your local search performance. You can also use a keyword research tool to surface long-tail keywords where the keyword difficulty is manageable, yet the search volume is substantial enough to drive traffic. This simple process can help you improve page rankings, increase CTR, and get more traffic.
And, in this case, it’s this blog post where we share 29 tried and tested tips from experts who have improved their search positions. Have you been doing your best but still aren’t ranking inthe search engine results pages (SERPs)? Link your Google Business Profile to a well-designed, relevant landing page on your website. This can improve your conversions and provide additional information to potential customers. Submit your business to relevant local directories, review sites, and online yellow pages.
Track and Fix Broken Links
Businesses wanting to understand performance in various parts of a city or zip code find this tool particularly beneficial. A strong GMB ranking significantly affects a business’s visibility, leading to increased customer traffic and engagement. Local businesses must grasp GMB ranking to reach and engage with their customer base effectively. If a page suddenly starts to receive incoming links, this can raise some flags in the Google algorithm.
Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you’re writing about. Identifying and fixing broken links is crucial for maintaining your website’s SEO rankings. Broken links, such as 404 errors, can negatively affect user experience and SEO performance. In GA4, you can track 404 errors by setting up specific events or using the “Page Unavailable” report, which helps you monitor pages that users cannot access. When you search for something on Google, the search engine displays a list of relevant web pages.
Remove Pages That Don’t Provide Value to Your Site or Audience
Of course, even if you respond to a negative review, you may not be able to change that customer’s mind. But the way you respond SEO Anomaly to negative reviews could influence someone else’s decision about whether or not to do business with you. Your photos should be at least 720 pixels wide by 720 pixels tall and either a JPG or PNG file.
You can extend your research to these competitors as well and re-engineer their keywords list as well. So you’ll be able to effectively improve Google rankings and stay ahead of the competition. You can use the Keyword Magic Tool from Semrush to get information about competitive keywords that can be used in internal linking. We also want to state the importance of broken links and their removal. It uses the number of quality links to the page to rank it in SERPs.
- Google also evaluates essential factors such as a good website, a fast-loaded page, mobile optimization, backlinks, and user experience.
- Targeting long-tail words can bring in more qualified prospects who are looking for your services.
- Many SEO professionals think that links are being deprecated as a ranking factor.
- Google’s recent algorithm update started prioritizing mobile performance among many other factors.
If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you. However this isn’t required, and you should first focus on making sure people know about your site.
For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword. Second, aim to create long-form content that comprehensively covers your target topic. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. And maybe, down the road, you’ll decide to purchase some paid ads to highlight a specific product or service.
And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. Ranking higher on Google starts with getting a basic understanding of what keywords are. You’ll discover interesting ways to create quality content that satisfies searchers and gets Google’s attention.
For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes. Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches.