Search engine algorithms look at how well your website adheres to best practices and how you stack up with the competition. This means that your competitors who are currently outranking you are setting the barrier to entry. For this reason, SEO services are difficult to price without doing some initial research into your market. Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service. Over 70% of marketers say that an on-page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales.
Miscellaneous Meta Tags
For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of. In a perfect world, visitors would read every word on your page. But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. And users will typically click on another result that looks less spammy.
📝 13. Improve Site Speed
On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO.
- Outbound high-quality links can help search engines determine the overall value of your content.
- This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.
- Before you can optimize your site, you need to choose the right keywords.
- Not only that, but you can also see if they’re doing something you aren’t.
You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And SEO Anomaly based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post.
To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content. Schema markup is important because it can significantly improve your visibility on SERPs. By providing search engines with additional information, you can help ensure that your content is displayed in a way that is most relevant to users. This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page.
Use internal linking wisely to guide visitors to related content within your site. This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site. Create engaging and descriptive meta descriptions for each page. These snippets should provide a brief overview of the page’s content and include targeted keywords. Well-crafted meta descriptions can improve click-through rates from search engine results pages.
Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.